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Privacy policy

Privacy policy

Collection, processing & use of your data  

You can use our website without providing any personal data. We only store access data, such as the name of your internet service provider, the website from which you visit our site, or the name of the requested file on an anonymous basis. This data is used solely to improve our website and does not contain any references to your identity. 

Personal data is only collected when you provide such data voluntarily when placing an order, opening a customer account or registering for our newsletter. Your data will only be used without your express permission for processing your order and for distributing our catalogues/mailings. When you register for our newsletter, we will use your e-mail address for advertising purposes until you unsubscribe from the newsletter. 

We will store your personal information insofar as is necessary for conducting business and to the extent permitted under the UK Data Protection Act. 


Transfer of personal data

We will only process personal data for order transaction purposes and transfer it to service providers where necessary for this purpose. If you choose to purchase on account or pay by direct debit in the UK, we may request a credit check on grounds of our legitimate interest and conducted on the basis of statistical methods from Barclays Bank or GoCardless. In this case, we will transfer such personal data as is necessary for a credit check on grounds of our legitimate interest to be conducted to Barclays Bank or GoCardless and use the information we receive concerning the statistical likelihood of non-payment as the basis for deciding whether to enter into a contractual relationship. The credit information may contain score values, which are calculated on the basis of approved statistical methods and may use address data. Your interests will be protected in accordance with the legal requirements.


Data protection  

Your personal data will be transmitted over the internet in encrypted form using SSL v3, RC4, RSA with 1024 Bit exchange, issued by Thawte Server Certification Authority. Our website and other systems are protected by technical and organisational measures to prevent loss, damage, access, modification or distribution of your data by unauthorised persons. Your customer account can only be accessed with your personal password. You should always treat your access data as confidential and close the browser window as soon as you have finished communicating with us, particularly if you share your computer with other persons. Please use your access data for one customer account only and do not use the same password multiple times.

We use cookies on various pages to make your visit to our website more enjoyable and to facilitate the use of certain functions. These cookies are small text files that are deposited on your computer. Most of the cookies we use are deleted from your hard disk after the end of the browser session (session cookies). Other cookies remain on your computer and enable us to recognise your computer the next time you visit our website (permanent cookies). Our affiliated companies are not permitted to collect, process or use personal data via cookies through our website.


Google Analytics 

“This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).  Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.”

You can opt-out of data collection by Google Analytics by installing the Google Analytics opt-out browser add-on (

Further information can be found under (Google Analytics Terms of Service & Privacy). ???Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).

We also use Google Analytics to evaluate data from AdWords and from the double-click cookie for statistical purposes. Should you not wish this, you can deactivate it via Google's ads preferences manager (



Facebook plugins uses Facebook social plugins to create a more shopping experience. Among others, we use the "LIKE" button. This is an offer provided by the American company Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA).

When you visit a page of that contains a plugin, your browser establishes a connection to Facebook and the content is loaded by Facebook. It may therefore be possible for Facebook to track your visit if you have a Facebook account or have already visited a page with Facebook social plugins. Facebook also gathers information about you directly when you use such a social plugin (for example by clicking the LIKE button). This is necessary so that the information can be shared with your friends. Pedal It has no influence over the content of the plugin and the transfer of information to Facebook.

Facebook's privacy policy provides detailed information about the amount, type, purpose and further processing of your data (Facebook privacy policy). This policy also contains information about your rights and options for protecting your privacy on Facebook.

You can prevent Facebook from collecting information about you during your visit to by logging out of Facebook and deleting any cookies. (You will find more information about cookies here.)


Google +1 plugins

Our website uses the “+1” button of the Google Plus social network, which is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”). This button is identified by a “+1” sign on a white or coloured background.

If you open a page of our website that contains such a button, your browser establishes a direct connection to the Google's servers. The contents of the “+1” button are transmitted from Google directly to your browser and integrated into the website. We do not have any influence over the amount of data collected by Google via this button, but we assume that your IP address is stored.

The aim and extent of this data collection and the further processing and use of the data by Google, as well as your rights in this regard and possible settings to protect your privacy can be found in Google’s +1 button privacy policy.

If you are a member of Google Plus and you do not want Google to collect information about you on our internet site and to link this with your membership data stored by Google, you must log out of Google Plus before visiting our website.


Right of access to personal data

Under the UK Data Protection Act, you have a right of free access to your stored data, as well as the right to correct, block, or delete such data if necessary.


E-mail newsletters and advertising by post

You will only receive e-mail newsletters if you have requested these in advance. You may subscribe to or cancel our newsletter at any time by telephone, in writing or via telephone. Our customers will automatically be sent our catalogue and further advertising by post. You may cancel the mailing of any advertising through the post by contacting us by telephone or in writing. Written cancellations of e-mail newsletters or advertising by post (catalogues & other written offers) should be addressed to: Pedal It, 288-290 Lee High Road, London, SE13 5PJ or to [email protected] Or please call +44 - 0208 - 852 - 6680.


Revocation of consent  

It is likely that you gave the following consent when you opened your customer account. You may withdraw your consent at any time.  

"I wish to receive information about interesting offers by e-mail on a regular basis. My e-mail address will not be passed on to other companies. I may withdraw this consent to my e-mail address being used for advertising purposes at any time, e.g. via e-mail to [email protected]


Contact for data protection

If you have questions concerning the collection, processing or use of your personal data, or if you want to provide information, correct, block, delete data or revoke consent, please contact our data protection team: Markus Blanshard, Pedal It Ltd, 288-290 Lee High Road, Tel.: +44 - 0208 - 852 - 6680, e-mail: [email protected]





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